Aston Martin DBS 770 Ultimate - Research & Development Seats

Much of what defines us is not always seen. Our research and development work, carried out in collaboration with some of the UK’s most respected names, remains largely unseen.

These projects, often highly exclusive and at times world-firsts, are where our approach to innovation, problem-solving, and craftsmanship truly comes to life.

While discretion is part of the process, we’re occasionally entrusted by private clients to bring their own visions to reality. This Aston Martin is one such example Though small, highly effective.

So the request was to create something functional, comfortable, and in-keeping with the cars interior. The seats on these Aston Martins 770 Ultimates are carbon fibre, which is amazing to look at, and there's plenty of it. However, on the seat base right where your lower back rests, is an exposed area showcasing the carbon fibre. There isn't much padding here and our customer has complained that after a long period of driving, this becomes quite uncomfortable. So we needed to make a panel to solve this issue, not look out of place, and with the option to return back to standard, if desired.

The seat already has two base bolsters, and these are fitted to the carbon seat shells by plastic poppers. We wanted to use these to our advantage and knew reusing them would be the best way forward. We also wanted a pad to sit around the back, but was unsure how this would be mounted without either glueing onto the carbon, or adding any additional holes into the carbon seats.

After some planning we came up with the idea of making one large pad that would span the entire width of the seat. We did this by creating a custom pad that uses the OEM popper holes, spans across the entire back of the base, and custom foams to ensure it blends as one piece. We then had to trim this pad to match the seats, which involved matching the Alcantara, black nappa leather, and diagonal stitching.

For additional security, we applied Dual Lock to the rear of the pad. Given the calibre of the vehicle and the potential for sustained high lateral loads on track, this provides added reassurance. Importantly, this solution remains fully reversible, leaving no residue or damage to the carbon fibre should the vehicle ever need to be returned to its original factory specification.

And so, the result, a fully bespoke seat base pad that integrates seamlessly with the OEM design, enhances comfort, and resolves the customer’s problem with a finish that looks entirely at home in the vehicle. Job done!

We also took the opportunity to capture a few additional shots of the car, because when you have a 1 of 300 V12 twin turbo Aston Martin producing 770hp in the workshop, it deserves to be documented. Enjoy.